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Business Growth Strategist · Brand & Marketing Strategy

Business Growth Strategy
I make you easier to find, follow & buy from

Hey, I'm Dana, a Business Growth Strategist and certified Research Analyst with 16 years of data-based optimization. I help businesses grow their audience and authority to establish (or repair) their reputation to drive massive traffic to their offers. I do this through a mix of analytics, SEO, socials, email marketing, and individualized strategy.

Whether you landed on my page because your business growth is stagnant, because you're dealing with a PR crisis, or because you simply want to grow more, I got you!

WHERE DO YOU WANT TO START?
GROWTH AUDIT
& STRATEGY THREADS
MANAGEMENT EMAIL
MARKETING
Dana Skalin, Business Growth Strategist
⚠ Warning
Compounding traffic ahead
Growth Audits & Strategy✦ Threads Management✦ Email Marketing✦ SEO & Keyword Research✦ Analytics & Reporting✦ Traffic & Lead Generation
Ways to Work Together

Growth Strategy First,Then the Marketing That Fits

Three distinct services. The audit ends in a 90-day marketing plan you implement. Threads Management and Email Marketing are done-for-you, month to month or as a one-time project.

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Growth Audit & Strategy

The full read of your website, email, socials and offers as one system, then a 90-day plan in the order to do it, a consultation to walk through it, and me on email while you implement.

$1,297 one-time

Learn More
◆

Threads Management

Done-for-you Threads. I research your audience, write and post daily, run the replies, and report monthly. One offer whether you are a one-person business or a brand with an approval chain.

$2,200 / month

Learn More Buy direct or book a call first
✉

Email Marketing

Ongoing: strategy, editing, automations, segmentation and reporting every month. Or a one-time project: list cleanup, automation build, or the email system for a launch.

$597 / month or $897 project

Learn More Buy direct or book a call first
Recommended Courses and Tools

If you would rather do it yourself

Not everyone needs to hire someone. These are the courses, tools, and rooms I genuinely recommend, including the ones I do not earn a penny from.

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Pinterest Courses

Self-paced Pinterest training from the strategist who trained and certified me.

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Pinterest Tools

The scheduling, design, and keyword tools I actually use, and the ones I would skip.

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Blogging Courses

Courses worth paying for if you want the blog to earn its keep rather than sit there.

Learn More
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Blogging Tools

Hosting, SEO plugins, and the rest of the stack, with honest notes on what is worth it.

Learn More
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PSMP Community

Platforms, Strategy, Marketing, Profit. A paid community for business owners and service providers.

Learn More
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Threads Courses

Self-paced Threads training, currently being built. Join Unleashed and you will hear when it opens.

Coming Soon
Good Fit

Are we a good fit?

My favourite clients share four things. If these sound like you, we are going to do good work together.

01

Ethics First

You run your business with integrity. No fear-based messaging, no high-pressure tactics, no manipulation. I will not build you a strategy that works by making people feel bad.

02

Something Worth Sending People To

An offer, a service, a product, a list. Growth strategy works on a business that has something to sell. If you are still deciding what that is, we are having a different conversation.

03

Willing to Hear the Real Answer

Sometimes the constraint is the thing you are most attached to. The offer, the pricing, the audience you built. I will tell you plainly, and you get to decide what to do about it.

04

Playing the Long Game

You understand that fixing a real constraint takes longer than posting more. Most clients see meaningful movement around the 90 day mark, and it compounds from there.

Book a Free Strategy Call
Why Dana Skalin Marketing

Recognize any of these patterns?

You are doing all the things, and the needle is not moving. Here is how I fix that.

Pattern 01

You are posting, emailing and showing up, and the revenue has not moved with it.

Pattern 02

You cannot tell which channel is bringing in the leads, so every decision is a guess.

Pattern 03

Your email list and your Threads account exist, and neither one is doing any work.

Here's what I bring to all three services.

Analytics, read properly

16 years as a certified Research Analyst, applied to your GA4, your email platform and your social insights. I trace where every visit and every lead came from, which is how the audit finds the real constraint and how I know whether Threads or email is pulling its weight.

Growth strategy that ends in a plan

Positioning, offers, website, search, social and email read as one system, then a 90-day plan in the order to do it. Most marketing spend goes on the wrong thing, competently executed. The audit stops that before you spend another dollar.

Done-for-you where it counts

Threads, run daily with a plan and a monthly report. Email, built once or run month to month: automations, segmentation, forms, resends and reporting. Two channels I run end to end, and I will tell you honestly if you do not need either one.

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Common Questions

Things people ask
before working with me

The audit and your 90-day plan land within 10 business days of the kick-off call. Acting on them takes longer. Most clients see meaningful movement around 90 days and significant results at the 4 to 6 month mark, because fixing a real constraint takes longer than posting more. The work is built to compound rather than spike.

Growth Audit & Strategy is a one-time read of your whole system (website, email, socials, search and offers) that ends in a 90-day plan you implement, with me on email while you do. Threads Management is me doing the work for you, every day, on one channel, month after month. One tells you what to do. The other does it.

No. Social is where a lot of the evidence lives, but the diagnostic covers the offer, the positioning, the buyer journey, and the site as well. On the execution side I run done-for-you Threads management and email marketing. Growth Audit & Strategy covers your whole ecosystem (every social platform you use, plus the website, blog, search and email they feed) and gives you a plan for each one. If you want the whole picture first, start with the audit.

Then I tell you that, and we deal with it before spending another dollar on traffic. It happens reasonably often. Marketing can only sell what the offer already justifies, so if the offer is the constraint, more reach just puts more people in front of the same problem. You are free to disagree with me, and some clients do.

If you are posting consistently but the needle is not moving, or you cannot tell which channel is pulling its weight, start with Growth Audit & Strategy. If you already know what needs doing and just want it off your plate, go straight to Threads Management or Email Marketing. If you are unsure, take the free Pinterest Growth Gap Audit first and see what it surfaces.

No. A small audience of the right people beats a large one of the wrong people, and the audit is designed to tell you which one you have with evidence rather than a guess. Threads Management starts from wherever your account is today.

Something to sell, a website that can take a payment or a booking, and a willingness to hear the real answer rather than the comfortable one. That is genuinely it. If a piece is missing, the diagnostic will find it and we will start there.

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