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Pinterest & Social Media Marketing Strategy

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Dana Skalin, Pinterest and Social Media Marketing strategist
⚠ Warning
Compounding traffic ahead

Hi, I'm Dana, your Pinterest and Social Media marketing's new best friend! I'm a certified Research Analyst with 15 years in data, and I'm a little obsessed with what your numbers are trying to tell you. My approach is simple:

Analyze → Experiment → Optimize

The result? Brand growth and traffic.

I dig into your whole content ecosystem (your site, blog, YouTube, podcast, socials) so we know exactly what's working and what isn't. Then I build a marketing strategy from the evidence, custom-built for your business.

Not Sure Where to Start?
Get My Free Audit Services
Pinterest Strategy✦ Content Marketing Audit✦ SEO & Keyword Research✦ Analytics & Reporting✦ Traffic & Lead Generation
Done-For-You Services

Pinterest & Social Media StrategyThat Drives Results

Pinterest Keyword SEO Research

Stop guessing at keywords and watching your pins get buried. With my keyword strategy, you walk away with the exact terms your buyer is typing into Pinterest. You also get a plan for where to use the keywords in your pins, boards, and bio, so you can sit back and watch the saves and outbound clicks start rolling in.

Nerd Note: The deep lab work. You know your content should be ranking, but aren't sure why it isn't. I run the numbers to show you exactly which words Pinterest needs from you to push it.
Starting at $129 USD
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Content Marketing Audit

Stop wondering which platform you should be pouring your energy into. With my audit, you get a clear ranking of what's actually growing your business, where the opportunities to improve are, and exactly what to fix first. You deserve to understand how the algorithms and audience are responding to your content, and I will uncover it all!

Nerd Note: The full diagnostic. You know something's off but you can't put your finger on what. I pull every number across every channel and tell you what's working, what's leaking, and what to fix first.
$497 USD one-time
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SEO Audit

Find out exactly what is keeping your website from ranking. I go through your site page by page, on-page and technical, then hand you a plan ranked by what to fix first. Choose the report, the full action plan, or have me make the fixes for you.

Nerd Note: The site-level read. Your content might be good, but search engines may not be reading it right. I go through every page the way Google does and show you what to fix, in order.
Starting at $97 USD
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Pinterest Monthly Management

Get Pinterest off your plate completely. I handle the strategy, the content, the SEO, the scheduling, and the reporting. You get your evenings back, your focus back, and traffic that compounds month after month.

Nerd Note: Hand the data to someone who loves it. You're in a good place. You just don't want to live in your analytics. I monitor, I test, I report. You stay out of the spreadsheets.
Starting at $697 USD/month
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VIP Strategy Day

Skip the months of slow rollout and back-and-forth. In one focused day, I build out your full audit, keyword strategy, pin designs, and content plan. You walk away with everything you need to execute a 90-day Pinterest strategy that will be yielding results for years.

Nerd Note: The intensive. You need a plan, and you need it now. We move from analysis to full strategy in one focused day. You walk out with everything built and a clear plan for what's next.
$897 USD one-time
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More Ways to Work Together

Additional Services Offered

Focused projects and self-paced training for you.

✦

Pinterest Set Up

I build your Pinterest business account from scratch, ready to perform from day one.

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Pinterest Courses

Self-paced Pinterest training from the strategist who trained and certified me.

Browse Courses
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Pinterest Tools

The Pinterest stack I actually use to run client accounts every week.

See My Tools
✎

Blog Creation

I write SEO-optimized blog posts in your voice that drive Pinterest traffic and grow authority.

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Blogging Courses

The blogging programs I've taken, recommend, and affiliate with.

Browse Courses
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Blogging Tools

The hosting, SEO, email, and analytics stack behind my own blog.

See My Tools
How I Work

What working with me
actually looks like

Here is exactly how we go from "let's work together" to real, measurable results.

Book a Discovery Call Dana Skalin, Pinterest and content marketing strategist
1
Step 1 · Initial Consultation

Discovery Call

We talk about your business, goals, and where you want to grow. I ask the nerdy analytics questions so I can build the right strategy for you.

2
Step 2 · Run the Numbers

Custom Strategy Build

I dive deep into your niche, competitors, and keyword opportunities to build a tailored strategy before we ever post a thing.

3
Step 3 · Build & Deliver

Done-For-You Delivery

Whether it's a keyword report, a content audit, monthly Pinterest management, or a full VIP day strategy build, I deliver the work you hired me for. Clean, organized, and ready to act on.

4
Step 4 · The Read-Out

Clear Reporting & Next Moves

Every deliverable comes with a plain-English breakdown of what the data says and what to do next. You're never left wondering what changed, why it matters, or where to focus from here.

Good Fit

Are we a good fit?

My favourite clients share four things in common.

If you check these boxes, we are going to do great work together.

01

Ethics First

You run your business with integrity. No fear-based messaging, no high-pressure tactics, no manipulation. You believe in building real relationships with your audience.

02

Consistent Content

You already create content: a blog, a podcast, videos, or a combination. Basically, you have something worth sending traffic to.

03

Website Ready

You have a website: clear offers, email opt-ins, and a way to capture the traffic we send your way. Pinterest drives people to your door, and your site needs to be ready to welcome them.

04

Playing the Long Game

You understand that Pinterest is a search engine, not a social media platform. Growth is compounding, not instant. Most clients see significant results around the 90-day mark, and the momentum builds from there.

Book a Free Discovery Call
Why Dana Skalin Marketing

Recognize any of these patterns?

You're doing all the things, but the needle isn't moving.

Pattern 01

You tried Tailwind and never saw an increase in traffic.

Pattern 02

You don't have the bandwidth to add Pinterest to your plate.

Pattern 03

You had a Pinterest manager before but never saw real results.

Here's what changes when the data leads.

You finally know what's working

No more posting and hoping. Every month I hand you a plain-English read on what the data is showing, what's pulling its weight, and exactly what we're doing next. You stop guessing and start running your business on facts.

Your traffic actually converts

Most Pinterest work fails because the rest of the funnel isn't ready to catch the traffic. Before I touch a single pin, I look at your site, blog, podcast, and socials and make sure every new visitor lands somewhere worth landing. The traffic compounds instead of leaking.

Pinterest is off your plate

You don't write a single caption, design a single pin, or open Pinterest analytics. I handle the strategy, content, SEO, scheduling, and reporting. You get your evenings back, your focus back, and a Pinterest account that finally pays you back.

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Common Questions

Things people ask
before working with me

Pinterest is a search engine, not a social platform, so results compound over time. Most clients see meaningful traffic growth within 90 days, with significant results around the 4 to 6 month mark. The strategies we build are designed for long-term, evergreen growth that keeps working even when you're not.

The audit is a full read of your whole content ecosystem (your site, blog, podcast, YouTube, socials, Pinterest), with a ranked plan of what's working, what's struggling, and what to fix first. Keyword SEO Research is laser-focused on Pinterest: the exact terms your buyer is typing in, and where to use them in your pins, boards, and bio. The audit tells you the full picture. Keyword research tells you what to type.

Both, depending on what you need. Done-for-you monthly management is Pinterest-focused (that's where I drive the most measurable traffic). My Content Marketing Audit covers your whole social and content ecosystem (Instagram, Threads, YouTube, blog, podcast, plus Pinterest) and gives you a clear plan for each one. If you want a holistic look first, start with the audit.

Yes. Most of my Pinterest work is built around driving traffic back to clients' blogs. I look at which posts have the most ranking potential, build Pinterest SEO around them, and create pins that pull the right readers in. If you also want help writing new posts, I offer Blog Content Creation as a standalone service.

If you're posting consistently but the needle isn't moving, or you're not sure which platform is actually pulling its weight, start with an audit. If you already know Pinterest is the right channel and you just want it off your plate, go straight to monthly management. When in doubt, take the quiz and I'll point you to the right starting place.

Not at all. Pinterest is discovery-based, not follower-based. A brand-new account with a strong keyword strategy can reach thousands of people actively searching for exactly what you offer. Follower count matters far less than content quality and keyword alignment.

Three things: a website with clear offers and an email opt-in, content you create regularly (a blog, podcast, or YouTube channel), and the patience to play the 90-day game. If you have those three, we're set up to do great work together.

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